“The Museum is delighted with our long-standing partnership with Samsung. Samsung’s world-leading technology enables us to be at the forefront of digital education, with a programme that is enhanced year on year. Families and schoolchildren of all ages have found these superb digital tools irresistible, and for us they have become indispensable in opening up and encouraging active engagement with our vast and varied collection."
Neil MacGregor, Director of the British Museum
"Samsung is thrilled that the partnership with the British Museum has been shortlisted for this prestigious award. This exciting partnership and the Samsung Digital Discovery Centre at the British Museum, is part of our wider Digital Classroom initiative, which inspires young people to unlock their learning potential through the use of technology. The British Museum has been at the forefront of innovating digital learning and we are excited to see where the future will take us."
Andy Griffiths, Managing Director, Samsung UK & Ireland
In 2009, Samsung and the British Museum agreed a 5 year partnership to offer innovative digital learning to schools and families within the British Museum. The project, which includes both financial and in-kind support, is delivered through the Samsung Digital Discovery Centre (SDDC) with the aim of positively enhancing the learning experience of young people within the cultural environment. The SDDC offers the most extensive on-site digital learning of any UK museum, with 11 programmes throughout the academic year, and family programmes 50 weekends a year. All activities are free. In the first 4 years of operation, the SDDC attracted over 40,000 participants from 3 to 18 years. The original partnership between Samsung and the British Museum also included the provision of 20 digital screens providing up to date information in the Museum to 6 million visitors a year.
In 2013, Samsung renewed the sponsorship for another 5 years, enabling the Museum to continue its work by creating additional innovative programmes that respond to the new English National Curriculum (including Augmented Reality, developing apps which use image recognition and 3-D printing.) The renewal enables the BM to develop more teacher-led activities in the galleries using Samsung tablets, extending the reach of the SDDC beyond its physical confines. Additionally, the new programme has incorporated Samsung School software and technology into some sessions, creating a perfect collaboration reflecting each organisations commitment to education.
Image: Samsung + BM stand at BETT 2014